Direct mail is still used by many marketers today, but digital-first brands have found that implementing automation can make their direct mail more effective. Though direct mail has a long-standing history of high response rates, some marketers have shifted their focus to digital channels. For example, Inkit has revolutionized direct mail by allowing marketers to send highly targeted, personalized, triggered, and real-time postcards. Several direct mail automation tools, such as Inkit and Iterable, allow for omni-channel campaigns.
Automated direct mail marketing helps companies automate repetitive tasks and provides marketing benefits. These programs are customizable and can be configured to perform as many or as few tasks as needed. Automation can also save time and resources as these programs can automate a variety of tasks, from printing documents to mailing them. With automated direct mail marketing, you no longer have to worry about manually completing data entry. The software will do all the work for you and mail the documents to every member on your mailing list.
With a good automation program, you won’t have to worry about pre-press or the tedious printing of mailings. Instead, you can use drag-and-drop functionality to create and send targeted campaigns. The software will even help you increase your membership or outreach by helping you approach prospects at the right time. In addition, it can generate detailed profiles of your target market. It’s a win-win situation for your business and your customers.
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